Case Studies
My work across product design, design teams, and AI, told through the problems I helped solve and the decisions behind them. Explore the case studies to see what I contributed and how the work took shape. Earlier projects are included below, with “Show Older Work” letting you show or hide them.
A design-system MCP, and no engineers to build it
70% → 95% design-system match
Originated an MCP that made BMW's design system queryable at runtime, so AI coding assistants could reach approved components, tokens, and guidance instead of improvising.
Building AI capability across a global design community
30+ reusable UX skills published
Proposed and led AI4UX, an enterprise AI enablement programme for BMW Group’s design community, turning scattered tools and guidance into use cases, learning tracks, responsible-use support, and one shared destination for 1,200+ designers.
Automating IDE and MCP setup for designers
Over 30% of designers work in IDEs
Most designers had never opened an IDE, and the ones who had were afraid of breaking something. I built a setup repository that checked their machine, installed missing tools, verified their environment, and helped them create a working Angular project from the design-system boilerplate.
Standardizing Figma files for handoff, onboarding, and AI
Over 50% designer adoption
A reusable Figma starter file that helped designers start faster, keep project files organised, prepare cleaner developer handoffs, and make design files easier for AI-assisted workflows to interpret.
Building a local DesignOps hub for a 2,400-person engineering site
≈800–900 total session attendances
I led the setup of BMW TechWorks India's UX Live Center, translating a global DesignOps model into a local operating hub for standards access, consultation, workshops, service routing, and team enablement.
Measuring UX maturity to decide where enablement goes
≈50 applications in India-hub scope
BMW TechWorks India was growing quickly, and product teams had very different levels of UX support. I helped run the India adoption of a global UX maturity framework so leadership and DesignOps could see where teams needed standards, measurement, training, or hands-on support.
UI Kit Migration for Efficient Design Ops
40% fewer UI inconsistencies
After creating the dark mode UI kit variants, we ran into hurdles changing color styles and designing for both light and dark mode — so the ideal solution was to migrate our dark mode component library into the main design system Figma file. This case study explores how I led the initiative to optimize our design system and make our handoff process more efficient post dark-mode implementation.
Exclusive Discounts on C2C Marketplace
2× buyer–seller conversations
50% less time to sell
With exclusive discounts, sellers will now be able to start conversations with buyers in a C2C marketplace where traditionally a buyer contacts a seller. This will not only increase the buyer & seller engagement but will also provide professional sellers a new source of leads generation and revenue for Kijiji.
Elevating Accessibility and Translation Handoffs for Kijiji's Flutter App
2 languages for accessibility handoffs
This case study outlines how I took the initiative to improve design ops for accessibility of Kijiji's new Flutter app. The initiative shows how we incorporated ways to meet various legal standards for accessibility and how we've improved the way we hand off projects between UX and Tech teams for our Flutter app.
Dark Mode Component Library & User Flow
12% higher engagement after launch
This case study explores how I executed the design hand-off of the Switch to Dark Mode user journey along with a dark mode foundational style guide and component library.
'Request a Viewing' Feature for Real Estate
18% replies per listing view
Finding a good rental without agents and intermediaries is a challenge in Canada. In this project, I designed a new feature to enable renters to request/schedule a viewing directly with landlords for the rental property listed on Kijiji.
Short-form Video Upload and Playback
15% higher ad engagement
To enhance the buying experience, I designed user journeys enabling sellers to upload, edit, crop, and publish 30-second videos, providing buyers with a clear demonstration of the item directly on the listing page.