ABOUT

Hi, I’m Karim.Full-stack Designer

DesignOps lead with 11+ years across enterprise software, e-commerce marketplaces, agency web design and independent consulting in Canada and India, including 4+ years leading design teams and design operations. I build the operating models, design systems and AI tooling that product teams work inside, and I got here by owning monetisation UX, conversion and design systems on one of Canada’s largest C2C marketplaces. I’m at my best optimising the processes around them. Away from screens, I love travelling and exploring cultures and learning about the history of the world.

Open to DesignOps Lead, Design Program Manager and UX Manager roles — Bangalore, or remote across EU, US and Canada.

At the
moment

DesignOps Lead at BMW Group’s India hub, leading design operations and AI enablement across enterprise product teams.

APR 2025 — PRESENT

Building agentic systems for design-to-code automation — researching how AI agents can eliminate manual design handoff entirely.

CURRENT FOCUS

Writing about AI product strategy and design operations at the intersection of human creativity and machine intelligence.

BLOG & WRITING

Background

APR 2025 –
PRESENT

DesignOps Lead, Design and AI Transformation

BMW TechWorks India (BMW Group)

Originated and led product direction for a tool-agnostic design-system MCP server that puts enterprise component and token guidance directly into AI-assisted design-to-code — concept to production in four months, coordinating three developers, and winning first place in BMW Group’s global agentic-AI competition. Founded AI4UX, the formally approved AI enablement programme for a global community of 1,200+ designers across 300+ product teams, publishing 30+ reusable UX skills to an internal marketplace alongside an enablement portal and a UX agent. Established BMW TechWorks India’s UX Live Center end to end, and an annual UX maturity operating model across ~50 India-hub applications, while managing and mentoring six designers.

MAY 2024 –
MAR 2025

Freelance UX Designer, Web Designer & Developer

Independent consulting

Delivered UX, e-commerce web design and front-end development for retail, hospitality and fashion clients while relocating from Canada to India. Built an e-commerce site and WhatsApp Business funnel for a national fashion retail chain, and brand and digital strategy plus a loyalty programme for a resort that increased sign-ups 70%.

FEB 2022 –
APR 2024

Senior UX Designer, Monetization and Design Operations

Kijiji (an eBay / Adevinta company)

Owned monetisation design for one of Canada’s largest C2C marketplaces — reworking listing, search and seller-checkout flows and ad units to lift seller conversion 22% and ad revenue 18%, and optimising the seller ad checkout to 3x average order value. Led UI/UX for Exclusive Discounts end to end, and launched short-form video upload and playback as a new on-site revenue stream. Led end-to-end UX for the Flutter app redesign across mobile and tablet, and shipped dark mode across web, iOS and Android to 1M+ users on a 100+ component design system and token set. Championed WCAG 2.2 accessibility for the Flutter app and halved design debt through design operations process work.

MAR 2021 –
JAN 2022

Lead UX Designer

Marqet Solutions

Owned UX strategy for a multi-phase SaaS platform, redesigning enterprise client onboarding and reworking core workflows off the back of research. Built a structured UX research practice spanning A/B tests, usability studies and user interviews. Advocated UX at leadership level to influence roadmap decisions, and tightened engineering handoffs and documentation.

DEC 2018 –
MAR 2021

UX Designer

Marqet Solutions

Designed and delivered UX for B2B and B2C applications and websites, aligning user needs with business goals. Produced user flows, wireframes, mockups and interactive prototypes to communicate product vision to stakeholders. Ran analytics-driven design improvements and accessibility audits against WCAG 2.1.